Call Store WTB

Fire whenever a user successfully calls a store.

item_ parameters in the below schema are NOT the same as item_ parameters found in the ecommerce items schmea.

The parameters found in this event are for event collection only and will not impact ecommerce-related events, dimensions, or metrics.

Javascript Code

// When:
// User successfully calls a store.

// Code:
window.dataLayer = window.dataLayer || [];
dataLayer.push({ event_data: null, user_data: null });  // Clear the previous event_data and user_data objects.
dataLayer.push({
  event: "call_store_wtb",
  event_data: {
    identifier: '<identifier>', // REQUIRED | string | ex. contact, lead_generation
    name: '<name>', // REQUIRED | string | ex. contact, lead_generation 
    affiliation: "<affiliation>", // REQUIRED | string | ex. walmart, cvs
    component_type: "<component_type>", // REQUIRED | string | ex. pricespider, channeladvisor
    item_brand: "<item_brand>", // REQUIRED | string | ex. tylenol, zyrtec, listerine
    item_id: "<item_id>", // REQUIRED | string | ex. CW21001
    item_name: "<item_name>", // REQUIRED | string | ex. essential_foaming_cleanser 
    item_upc: "<item_upc>", // contextual | string | ex. 012345678905 (12 digits)
    link_url: "<link_url>" // REQUIRED | string | ex. https://www.example.com/?q=product#id
  }
});

Variable Definitions

Field	Type	Required	Description	Example	Maximum Length
identifier	string	required	The wtb-event machine-readable name. This should be a unique value specific to this piece of content, if one exists. If one does not exist, this can also be populated with the same value as the .	contact, lead_generation	100
name	string	required	The wtb-event human-readable name. This should be something that an analyst without a deep knowledge of the technical implementation of the site can easily identify the event with. It should be lowercase snake_case.	contact, lead_generation	100
affiliation	string	required	This should be something that an analyst without a deep knowledge of the technical implementation of the site can easily identify. It should be lowercase snake_case	walmart, cvs	100
component_type	string	required	The human-readable name of the WTB Provider. This should be something that an analyst without a deep knowledge of the technical implementation of the site can easily identify. It should be lowercase snake_case.	pricespider, channeladvisor	100
item_brand	string	required	The human-readable name of the brand. This should be something that an analyst without a deep knowledge of the technical implementation of the site can easily identify. It should be lowercase snake_case	tylenol, zyrtec, listerine	100
item_id	string	required	SKU ID of the product a customer would be calling a store about.	CW21001	100
item_name	string	required	The human-readable product name. This should be something that an analyst without a deep knowledge of the technical implementation of the site can easily identify. It should be lowercase snake_case	essential_foaming_cleanser	100
item_upc	string	contextual	UPC ID of the product a customer would be calling a store about.	012345678905	100
link_url	string	required	This should be something that an analyst without a deep knowledge of the technical implementation of the site can easily identify. It should be lowercase snake_case	https://www.example.com?q=product#id	100