View Search Results

Fire whenever a user views search results. This includes product searches, content searches, resource searches, etc., and DOES NOT REQUIRE a search event to be fired prior to it.

This event should also be considered for the "Filter By Group" component if it is ever used to display anything but products. When used in this way, the search_term parameter would be filter_by_group as that component does not currently allow for a search_term to be entered by the user. If this case does arise, contact Search Discovery for additional information.

Javascript Code

// When:
// User views search results and does not require a search event to be fired previously

// Code:
window.dataLayer = window.dataLayer || [];
dataLayer.push({ event_data: null });  // Clear the previous event_data object.
dataLayer.push({
  event: "view_search_results",
  event_data: {
    facets: "<refinements>", // contextual | string - double delimited (:)(~) | ex. category:skin_health~featured_as:best_seller    
    number_of_items: "<number_of_items>", // REQUIRED | integer | ex. 1,324,0
    search_term: "<search_term>", // REQUIRED | string | ex. sunscreen
    search_type: "<search_type>", // REQUIRED | string | ex. ecp_locator, filter_by_group,product, site 
  }
});

Variable Definitions

Field	Type	Required	Description	Example	Maximum Length
facets	delimited string	contextual	A delimited string of key/value pairs representing the facets that were applied to this search	need:skin health~skin_concern:acne~featured_as:best_seller	100
number_of_items	integer	required	The total number of search results found	1,324.0	100
search_term	string	required	The final search term submitted after any correction has been performed	sunscreen	100
search_type	string	required	The type of search performed	ecp_locator,filter_by_group,product,site	100