View Cart

Fire whenever a user views their cart. This event is not the same as the ecommerce event "Begin Checkout". Unlike "Begin Checkout", the view_cart event will fire when a user is preparing to finalize their purchase, usually presented with their list of products, as well as options as to how they will proceed with checking out (e.g. normal checkout, paypal, amazon, etc).

Javascript Code

// When:
// User views cart

// Code:
window.dataLayer = window.dataLayer || [];
dataLayer.push({ event_data: null, ecommerce: null });  // Clear the previous ecommerce object.
dataLayer.push({
  event: "view_cart",
  event_data: {
    identifier: "<identifier>", // REQUIRED | string | ex. uniquely_created_id, skin360_pwa_ntg_atc
    name: '<name>' // REQUIRED | string | ex. pdp_add_to_cart, skin360_pwa_ntg add_to_cart
},
  ecommerce: {
    currency: "<currency>", // REQUIRED | string | ex. USD | pattern: ^[A-Z]{3}$ | min. 3, max. 3
    items: "<items>", // REQUIRED | array | ex. [{item_id: "test"}]
    value: "<value>" // REQUIRED | number | ex. 7.77 | pattern: ^\d\.\d\d$ | min. 0.00
  }
});

Variable Definitions

Field	Type	Required	Description	Example	Pattern	Minimum Length	Maximum Length	Minimum
identifier	string	required	The wtb-event machine-readable name. This should be a unique value specific to this piece of content, if one exists. If one does not exist, this can also be populated with the same value as the .	contact, lead_generation			100
name	string	required	The wtb-event human-readable name. This should be something that an analyst without a deep knowledge of the technical implementation of the site can easily identify the event with. It should be lowercase snake_case.	contact, lead_generation			100
currency	string	required	Currency of the items associated with the event, in 3-letter ISO 4217 format.	USD	^[A-Z]{3}$	3	3
items	array of items	required	Populate with item objects that represent the product viewed.	[{item_id: "test"}]			100
value	number	required	The monetary value of the event. Does not include currency sign.	7.77	^\d\.\d\d$		100	0.00