Select Coupon

Fire whenever a user selects a coupon.

Javascript Code

// When:
// User selects a coupon

// Code:
window.dataLayer = window.dataLayer || [];
dataLayer.push({ event_data: null });  // Clear the previous event_data object.
dataLayer.push({
  event: 'select_coupon',
  event_data: {
    coupons: '<coupons>', // REQUIRED | string - delimited (~) | ex. couponName1~couponName2~couponName3
    identifier: '<identifier>', // REQUIRED | string | ex. neutrogena_discount, free_shipping_q421
    name: '<name>', // REQUIRED | string | ex. neutrogena_discount, free_shipping_q421
    type: '<type>' // REQUIRED | string | ex. discount, promo
  }
});

Variable Definitions

Field	Type	Required	Description	Example	Maximum Length
coupons	delimited string	required	A delimited string of coupons that the user selected and is now downloading or printing.	couponName1~couponName2~couponName3	100
identifier	string	required	The form machine-readable name. This should be a unique value specific to this piece of content, if one exists. If one does not exist, this can also be populated with the same value as the .	neutrogena_discount, free_shipping_q421	100
name	string	required	The form human-readable name. This should be something that an analyst without a deep knowledge of the technical implementation of the site can easily identify the form with. It should be lowercase snake_case.	neutrogena_discount, free_shipping_q421	100
type	string	required	The coupon type. This will act as a filtering mechanism in reporting to enable analysts to view coupon engagement. It can also act as an internal aid in firing additional events if necessary.	discount, promo	100